On The Periphery – Exhibition and Book Launch – Duncan James, aka Mad Mods

And A Camera Duncan James is a professional art director who’s worked at a variety of London-based advertising agencies. Over the last ten years, he’s been on a journey to document modern Britain’s thriving Mod subculture.

It’s a journey that began when he spotted a group of Mods outside a North London café on Remembrance Sunday, 2015. It sparked something in him. So, when he got home, he grabbed a camera and went back, hoping to capture a few shots. He didn’t know how they’d react, but the group were happy to pose for him. And when he posted some images on Instagram, he realised he’d stumbled on a lively UK Mod scene.

A developing passion

Ten years on, that chance encounter has turned into a major side project. The group Duncan photographed that day called themselves Mad Mods and Englishmen, so his project became Mad Mods and A Camera. And since 2015 it’s taken him on a photographic journey to scooter ride-outs, Mod festivals and conventions in a number of countries, and the launch of his own Mod-themed magazine, The Scene. It even led to a photo shoot with the Modfather himself, Paul Weller. Duncan’s never claimed to be a Mod, although he always loved the Mod look, the music and the scooters. But through this project he’s developed a genuine passion for everything Mod, including other subcultures, such as suedeheads and skinheads. And the more he discovered about them, the more he wanted to document them.

On The Periphery

Duncan’s photographic approach is based on a quote from the American photographer and photojournalist, Alfred Eisenstaedt: “It’s more important to click with people than to click the shutter.” For Duncan it’s about trust, friendships, and building strong connections with the people who have welcomed him into their vibrant Mod subculture. But he still sees himself as a guest, rather than a participant – standing On The Periphery, looking in – and that’s how he prefers it.

The On The Periphery exhibition and the accompanying book celebrate ten years of documenting this flourishing scene. Reflecting the close bond Duncan’s developed with the people he photographs, his unintrusive images capture moments in time with an honesty that truly represents contemporary Mod culture. You can pre-order the On The Periphery book, either for collection at the exhibition, or for home delivery here. All proceeds from sales of the book will go towards The National Brain Appeal.

You can pre-order the On The Periphery book, either for collection at the exhibition, or for home delivery here. All proceeds from sales of the book will go towards The National Brain Appeal.