"Pride of Britain" is an ongoing documentary photography project capturing raw and authentic portraits of today’s British LGBTQIA+ community within grassroots movements grown out of pride with ambitions to photograph most of listed prides across the UK over 200 from 2024 to 2034.

The goal is to create a broad and meaningful body of work that illustrates how Pride is not limited to one month but is a continuous and interconnected network of smaller communities. These grassroots movements form mini families, reduce stigma, and promote the well-being and mental health of the queer and trans populations in the UK today. Through this work, Smith will document the grassroots movements that have grown organically out of Pride in different parts of the UK, ranging from large cities like London and Manchester to smaller, emerging Pride communities in towns like Skegness. The aim is to show how diverse and multifaceted queer identities are in modern Britain and to educate the public about the full spectrum of LGBTQIA+ experiences.

Jade Smith is a London-based Director and Photographer. After graduating from Southampton Solent University with a BA Hons in Contemporary Photography, they moved to London and began their career as a freelance assistant photographer in various studios. Since then, Jade has progressed to working independently as a Freelance Director, Photographer, and Editor, specialising in commercial film and photography projects.

The exhibition will act as a celebration of the series, showcasing new photographs from the collection. With an aim to raise funds to print and distribute a photobook of select photographs.