She Surfs, She Drives was born from a deep love for Caribbean women and the subcultures that are often overlooked or marginalised.

What began as an intense admiration for the women at the heart of these communities —from surfers to street racers — gradually evolved into a layered portrait of strength, sisterhood and self-expression.

A half-and-half book, She Surfs, She Drives is both intimate and expansive. It marks Juanita’s debut photo book, capturing the energy, resilience and unapologetic spirit of her subjects.

She Drives:

Women across the Caribbean are redefining car culture: Sara Misir, one of Jamaica’s first female circuit racers, competed in the island’s biggest race of the year. Brandii Bodden, a Caymanian who designs custom vinyl car wraps, brings her artistry to the scene. In Kingston, the women of ‘She Likes Cars JA’ come together, bonded by their love of cars and competition. What began as an exploration of racing and car culture soon became a deeper expression of female empowerment, sisterhood, and autonomy, driven by the strength of an all-women team. Led by Director and Photographer Juanita Richards, a woman of Jamaican heritage, this project is not just about car culture itself; it’s about women discovering new parts of themselves.

She Surfs:

Just ten minutes from central Kingston, ‘Surf Girls Jamaica’ led by Imani Wilmot, offers a peaceful escape where young women connect with the ocean and with each other.
Imani’s mission goes beyond teaching surfing; she empowers girls to see themselves in the global surf industry, helping them build skills, confidence, and a sense of belonging. For Director and Photographer Juanita Richards, what began
as a visit to a stranger soon became a profound sisterhood, showing that this community is much more than surfing;
it’s a sacred space dedicated to empowering and uplifting girls.

Social Media Handles

@juanitarichards_